Released on: July 15, 2008, 1:52 pm

Press Release Author: Marc Dula

Industry: Internet & Online

Press Release Summary: Brand Labs announces the release of RapidCart, a plugin for
the Volusion e-commerce platform, under a GNU Lesser General Public License (LGPL).


Press Release Body: Rochester, MI, July 15, 2008 - Brand Labs today announces the
release of RapidCart, a plugin for the Volusion e-commerce platform. RapidCart
allows customers to add an item to their cart from any page on the site (provided
the product appears dynamically). This simplifies the conversion process, creating
significant potential for increased revenue. RapidCart is released free of charge
under a GNU Lesser General Public License (LGPL).

RapidCart reduces the number of times that shoppers need to click in order to make a
purchase. By allowing customers to view all of a product's photos and add the
product to their shopping cart from any page on a web site, RapidCart can increase
the site's conversion rate. Customers can more quickly and easily make the decision
to purchase.

Brand Labs has decided to release RapidCart under the GNU Lesser General Public
License (LGPL), effectively making it available to anyone free of charge. Kevin
Harman, CEO of Brand Labs, explains the decision, "We were so excited about the
earning potential created by this tool that we wanted all of our customers to have
it. The only way we could guarantee that was to give it to them for free. From
there, it was just a small step to decide to offer it to the entire Volusion
community." Established by the Free Software Foundation, the LGPL offers some
protections to the original developers, but allows others to expand on the work for
the good of the community.

Asked whether or not future development projects would be offered for free, Harman
says with a grin, "We have a lot of stuff in development right now, but I'm sure
there will be some freebies in there somewhere."

More information on RapidCart is available at
http://www.BrandLabs.us/Volusion-Applications-RapidCart.html

Web Site: http://www.brandlabs.us/

Contact Details: Brand Labs
360 South Street, Suite 300
Rochester, MI 48307
USA
Phone: 877.837.4792
Fax: 248.659.1608
pr@brandlabs.us